‘Getting Published’ reviewed in ‘Learned Publishing’


from Press News, posted 06/04/2010 - 07:03

Our Getting Published gets a good review by Oxford University’s Anna Marie Roos in the latest edition of Learned Publishing. She writes:

‘Publish or perish’ is the mantra for academics wishing to get a job, to get tenured, to get promoted, or to secure that plum grant or university position. As competition for academic posts becomes increasingly stiff, growing numbers of new PhDs and DPhils are submitting modified versions of their doctoral dissertations to academic publishers, who themselves are facing market recession and competition from electronic media. But all is not lost. Editor-in-Chief Gerald Jackson and his colleague Marie Lenstrup, who directs ASBS Netherlands, a book publishing consultancy, have written a clear and accessible new guide to getting published for the academic author in the humanities and social sciences. What makes this volume different from comparable titles on the market is that it is written by industry insiders, who are familiar with guiding academic authors through the publication process.

Their guide, designed for ready reference, covers the practicalities of academic publishing in a clear and accessible manner. Jackson and Lenstrup begin with a description of the roles of the staff behind the scenes at the publishing house, going on to discuss the interplay between the expectations of author, publisher, and reader for different types of academic books, ranging from monographs to successful cross-over books for the general market. They also cover one of the most important, yet usually overlooked, topics in academic publishing: how to choose a great title. …

The authors’ chart covering the main differences between a thesis and a monograph is one of the best I have seen; it should be a large-scale poster put on every new faculty member’s door. …

There follows a very well-considered chapter on promoting one’s own book – something that introverted academic authors often neglect. As publishers quickly lose interest in new titles after they have been out for six months, the authors remind us that it is really up to the author to get his or her book out there. …

Getting Published is well organized, clearly written, and reasonably priced; it should be on the academic author’s bookshelf.

Not bad, shan’t grumble. The full review can be read at the Learned Publishing link above. Thanks to Paul Kratoska of NUS Press for the pointer.


 

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