Michael Hitchcock is Academic Director and Dean of Faculty at the IMI University Centre, Luzern in Switzerland. Until recently, he was Deputy Dean for Research and External Relations at the University of Chichester. Previously, he founded and was Director of the International Institute for Culture, Tourism and Development at London Metropolitan University.
Michael Hitchcock is Academic Director and Dean of Faculty at the IMI University Centre, Luzern in Switzerland. Until recently, he was Deputy Dean for Research and External Relations at the University of Chichester. Previously, he founded and was Director of the International Institute for Culture, Tourism and Development at London Metropolitan University. Professor Hitchcock has long been involved in tourism studies and is a prolific writer on tourism, heritage and culture in Southeast Asia.