Authors out front


from Press News, posted 04/19/2013 - 06:08

As mentioned in my last news item on the London Book Fair, what was fascinating to see was how much the LBF is becoming a venue for authors. Sure, it has always been a place for selected authors to strut their stuff, usually in promotion of a new book – as for instance this Turkish author mobbed by his fans after doing a book reading last Tuesday afternoon.

But, much more so than in the past, there are seminars aimed squarely at authors. An example can be seen in the scene below, from a session discussing the usefulness (or otherwise) of literary agents.

It was in fact such an author event that was easily the best LBF seminar that I attended. And I did so by accident, thinking it was a seminar for publishers (the session being called called ‘How to Build Social and Brand Equity on a Shoestring’). What each of the panelists discussed was how they used social media to promote themselves and reach out to (often huge) readerships. Their actual comments and advice are described elsewhere but the essence of what each of them said was:

If you want to be published today, you have to use social media. Don’t want to go near Facebook, Twitter, blogs, etc., then you don’t want to get published.

Initially, I thought this judgement was extreme and did not apply to the academic world. For instance, some of our authors won’t even be photographed let alone appear in an interview on YouTube to promote their books. This is a nuisance in marketing terms but doesn’t effect the quality of their scholarship. But after listening to the panelists’ arguments and thinking about the issue, now I am not so sure. How many more readers would our shy authors reach if they pushed themselves forward a little more?

Something to ponder.


 

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